Flycket helps customer-facing businesses transform promotional offers into shareable digital Flyckets that customers actively choose, save, and redeem.
Every day, businesses capture a customer’s attention for only a few seconds. Someone notices an offer, thinks it looks worthwhile, and then continues with their day. By the time they are ready to act, the opportunity has often been forgotten.
Flycket was created to change that moment.
Developed by founders James Ogilvie Robertson and Rachael Ogilvie Robertson, Flycket transforms promotional offers into shareable digital invitations that customers can actively claim, save, share with friends, and redeem later. Rather than relying on people to remember an offer after they leave, the platform encourages them to make a simple choice while their interest is already at its highest.
That shift from passive awareness to active participation sits at the heart of Flycket’s approach.
Built From Hospitality Experience
Flycket grew out of years of hands-on experience in hospitality, where customer decisions often happen quickly. James and Rachael spent years observing how people responded to seasonal promotions, restaurant offers, booking incentives, and customer communications. They noticed that many offers genuinely appealed to customers, yet there was often nothing they could do in the moment they discovered them.
That observation led to a simple idea.
Most digital experiences encourage immediate action through a button, link, or checkout process. Traditional promotional methods such as flyers, posters, printed vouchers, or verbal recommendations often rely on customers remembering to return later.
Flycket bridges that gap by giving people an immediate way to act while they are already interested.
Its name reflects that purpose. Combining the reach of a flyer with the usefulness of a ticket, Flycket was designed to make promotional campaigns more interactive, measurable, and naturally shareable while preserving the personal nature of real-world customer experiences.
Turning Interest Into Action
With Flycket, businesses create a shareable digital Flycket that customers can actively claim, save to their device, pass on to friends, and redeem when they choose. That simple interaction transforms a promotional message into something customers feel they own rather than something they simply saw.
The concept draws inspiration from behavioural science research into active choice, which suggests people are significantly more likely to follow through when they actively choose something instead of passively receiving information. Flycket applies that principle in a practical marketing environment by inviting customers to make a deliberate decision at the moment they first discover an offer.
James and Rachael describe the philosophy simply:
“Offline marketing has always relied on memory. Flycket gives people something they can choose, save and share instead.”
The ability to share also plays an important role. People naturally enjoy recommending restaurants, retailers, attractions, and experiences they value to friends and family. Flycket makes those recommendations easier by allowing customers to pass along offers they have already claimed, helping businesses generate more authentic word-of-mouth while giving them visibility into how offers spread between customers.
From Hospitality To Every Customer-Facing Business
The founders’ backgrounds helped shape the platform’s practical design. James built his career in the restaurant industry, working alongside respected figures in British hospitality before developing his own successful ventures. Rachael brought experience in finance, entrepreneurship, and business development. Together, they developed a deep understanding of how presentation, timing, and customer behaviour influence purchasing decisions.
Although Flycket was born in hospitality, the same principles extend far beyond restaurants. Retailers, hotels, leisure venues, gyms, salons, tourism operators, and many other customer-facing businesses all depend on turning moments of interest into real-world visits.
That operator-led experience gives Flycket a practical foundation. Rather than being developed solely as a software product, it evolved from years of solving everyday marketing challenges inside a working business before becoming a platform other organisations could use.
More Than A Voucher Platform
Flycket is not positioned as another voucher platform, coupon system, loyalty programme, or email marketing tool. Instead, it focuses on one specific moment that many promotional campaigns struggle to capture: what happens after someone discovers an offer but before they decide to act.
By combining a digital flyer, a shareable invitation, and a fully trackable redemption journey, Flycket helps businesses understand how an offer moves from being claimed, to being shared, and ultimately to being redeemed.
Instead of simply distributing promotions and hoping they generate results, businesses gain greater visibility into customer engagement throughout the entire journey.
Flycket Earns UK Marketing Innovation Award
Flycket was recently recognised as the Best Marketing Innovation Platform in the UK of 2026 by Evergreen Awards. The recognition highlights the platform’s innovative approach to helping customer-facing businesses turn passive interest into active customer choice.
Helping Businesses Understand Customer Engagement
For many local businesses, understanding the effectiveness of promotional campaigns has always been difficult. Printed flyers may attract attention, recommendations may spread through word of mouth, and offers may encourage visits, yet it has often been impossible to see how customers moved from initial interest to redemption.
Flycket aims to make that process measurable.
When customers actively claim and share Flyckets, businesses can better understand which offers generate engagement, how recommendations spread between customers, and which campaigns ultimately lead to real visits. These insights can help owners make more informed marketing decisions while preserving the simplicity of traditional promotional activity.
Customers also benefit from a more convenient experience. Rather than trying to remember a printed offer or search through old emails, they can keep a claimed Flycket ready for when the time is right.
Rather than replacing traditional marketing, Flycket gives customer-facing businesses a practical way to make it more interactive, more measurable, and easier to share.
Its philosophy remains remarkably simple.
Flycket doesn’t ask customers to remember an offer after they’ve moved on. It asks them to make a choice while they’re already interested. That simple shift, from passive awareness to active customer choice, is the idea at the heart of the platform and the reason its founders believe meaningful customer engagement begins with a single decision.
To learn more about Flycket and how it helps businesses create shareable, measurable customer engagement, visit flycket.com or contact he***@*****et.com.
