Dr. Myra Roldan challenges the gap between AI hype and real business transformation with battle-tested frameworks.
The boardroom was silent as another executive pitched their “AI strategy”, a collection of ChatGPT subscriptions and vendor promises that would somehow transform their enterprise overnight. Dr. Myra Roldan had seen this scenario dozens of times before, watching leaders mistake consumer AI tools for enterprise transformation while missing the foundational work that makes AI actually deliver results.
As the first Latina Chief AI Officer and a recognized LinkedIn Top Artificial Intelligence Voice, Dr. Roldan identified a critical blind spot: executives were treating business AI adoption like personal AI adoption, completely underestimating what it takes to implement artificial intelligence responsibly at scale. This realization would drive her to launch UnDesto AI, a business transformation agency dedicated to moving organizations beyond AI hype to measurable impact.
The $20 Million Misunderstanding
Dr. Roldan’s journey to founding UnDesto AI began during her 20-year career in technology, with 12 years specifically focused on emerging technologies including AI, cloud computing, and immersive reality. As an Amazon alum and trusted advisor to executives navigating digital transformation, she witnessed a dangerous pattern emerging across industries.
“Executives are making the same mistake over and over,” Dr. Roldan explains. “They see AI working in their personal lives and assume it will seamlessly integrate into their business operations. But enterprise AI requires strategy, governance, data architecture, security frameworks, and workforce preparation, none of which comes with a $20 monthly subscription.”
The consequences of this misunderstanding extend far beyond wasted budgets. Companies rushing into AI without proper foundations risk data breaches, regulatory violations, workforce disruption, and failed implementations that can cost millions while damaging competitive positioning.
Building the Framework That Prevents Failure
Rather than add to the noise of AI vendors making grand promises, Dr. Roldan took a different approach. She codified over a decade of practical experience into what became UnDesto AI’s signature methodology: six pillars of AI transformation covering Strategy, Infrastructure, Data, Security, Governance, and People.
“We don’t sell AI tools,” Dr. Roldan notes. “We prepare executives to make informed decisions about AI tools. There’s a fundamental difference.”
This preparation takes the form of battle-tested frameworks like the AI Readiness Assessment App, the AI Opportunity Prioritization Matrix, and the A.S.K. Framework™, tools that help leaders identify where AI can create real value while avoiding costly missteps that plague unprepared organizations.
The approach reflects Dr. Roldan’s unique position in the AI landscape. As a Latina woman in a field where Latina women represent just 1% of AI professionals, she brings an urgently needed perspective to AI transformation that goes beyond technology deployment to consider inclusive, responsible implementation that positions organizations for sustainable growth.
From Enterprise Consulting to Accessible Intelligence
UnDesto AI’s impact extends beyond traditional consulting through Intelligence by UnDesto AI, a comprehensive platform that democratizes access to enterprise-grade AI transformation tools. The IntelligenceSuite™ packages the same frameworks, assessments, and methodologies used with large enterprise clients into accessible guides, templates, and courses.
“We saw organizations of all sizes struggling with the same fundamental questions about AI adoption,” Dr. Roldan explains. “Intelligence gives them immediate access to proven frameworks rather than forcing them to learn through expensive trial and error.”
The platform serves everyone from individual professionals building AI literacy to entire organizations implementing governance structures. Offerings range from foundational AI fluency programs to advanced hands-on courses like Vibe Coding and building AI-powered automations.
Recognition and Real-World Results
Dr. Roldan’s expertise has earned recognition as a LinkedIn Top Artificial Intelligence Voice and frequent keynote speaker addressing AI adoption challenges. Her book “L.E.A.D. the Shift: Driving an AI-Ready Workforce” provides executives with practical guidance for managing the human element of AI transformation, often the most overlooked aspect of implementation.
Beyond individual recognition, UnDesto AI’s methodology has helped organizations across industries avoid common AI adoption pitfalls while building sustainable competitive advantages. The firm’s focus on executive education and organizational readiness has proven particularly valuable as companies move from AI experimentation to scaled implementation.
Client testimonials highlight UnDesto AI’s practical approach to complex challenges. Recent feedback on TalkAdot praised the firm’s responsible AI frameworks for providing clear guidance on ethical implementation without sacrificing business objectives.
The Future of Responsible AI Leadership
As AI continues reshaping business landscapes, Dr. Roldan’s message to executives remains clear: successful AI adoption requires the same disciplined approach as any major business transformation. Organizations that invest in proper foundations, governance, and workforce preparation will capture AI’s benefits while those that chase quick fixes will likely face expensive corrections.
“AI isn’t going to slow down to accommodate unprepared organizations,” Dr. Roldan observes. “The question isn’t whether your company needs AI, it’s whether your leadership team is equipped to implement it responsibly.”
For executives tired of AI vendors making impossible promises and ready to build transformation strategies grounded in practical experience, UnDesto AI offers a proven alternative. Through comprehensive frameworks, accessible tools, and leadership from one of the field’s most respected practitioners, organizations can move beyond AI hype to create lasting competitive advantages.
About UnDesto AI
UnDesto AI is a pioneering AI Business Transformation Agency that helps organizations move beyond hype to measurable results through practical, implementation-ready approaches. Led by Dr. Myra Roldan, the first Latina Chief AI Officer and LinkedIn Top Artificial Intelligence Voice, the firm specializes in executive education and organizational readiness for AI adoption. Learn more at Intelligence by UnDesto AI, connect on LinkedIn, and follow updates on Twitter.
