By Owen Walsh, Business Strategy Analyst
Chicago, IL – June 7, 2025
Small businesses are poised to navigate a landscape shaped by both opportunity and resilience in 2025, with many focusing on digital expansion, financial resilience, and side hustles.
A recent survey of U.S. consumers and business owners reveals that small businesses are embracing adaptability, setting ambitious goals, and planning for long-term sustainability. The research highlights key trends, emphasizing how entrepreneurial decisions are driven by an increasingly challenging economic environment, alongside significant opportunities for growth.
Small Business Owners Make Bold Plans for 2025
In 2025, small business owners are showing unparalleled determination to improve both their financial health and operational efficiency. A significant portion of these entrepreneurs is setting new year’s resolutions and pushing for goals that support future success. This highlights the ambition and proactive mindset of small business owners, who are embracing a forward-thinking approach to thrive in a competitive market.
Business owners are more committed to their resolutions than the general public. 64% of entrepreneurs report setting resolutions for their businesses in 2025, far outpacing the 44% of non-business owners who take the same step. This shows that small business owners tend to take a more hands-on approach to shaping their future, dedicating time to set clear goals and strategies for the year ahead.
More impressively, 65% of entrepreneurs feel confident they can follow through with their financial goals. Compared to the general population, who report lower rates of commitment, small business owners are showing a higher level of discipline when it comes to staying on track with their resolutions. The results suggest that business owners are not only setting goals but are also determined to follow through on them.
Embracing Innovation for Long-Term Success
Small businesses are increasingly relying on innovation to maintain their competitive edge and secure their long-term success. These businesses are focused on leveraging modern tools, particularly digital solutions, to address current challenges and optimize their operations.
The rise of digital transformation is one of the most significant trends shaping the future of small businesses. As more consumers embrace online shopping, digital marketing, and remote services, small business owners are shifting their focus toward enhancing their online presence. For many, this means launching new websites, offering digital services, or investing in e-commerce platforms to meet growing demand. Online expansion has proven to be an effective way to maintain customer relationships, streamline operations, and open new revenue channels.
In addition to technological upgrades, many entrepreneurs are exploring side hustles as a means to diversify their income streams. For instance, entrepreneurs may explore secondary ventures that supplement their primary business, capitalizing on emerging market trends or seasonal demands. By having a secondary source of income, small business owners can build a safety net against market fluctuations and generate additional revenue.
Financial Resilience and Strategic Planning
Building financial resilience is a critical focus for small businesses as they plan for 2025. With unpredictable economic conditions—ranging from inflation to changing consumer habits—entrepreneurs are taking active steps to strengthen their financial positions. Ensuring their business has the ability to withstand potential challenges is vital to long-term stability.
58% of small business owners are prioritizing strategic financial planning in the coming year. This includes developing stronger cash reserves, refining financial forecasts, and identifying ways to better manage day-to-day expenses. With inflationary pressures, rising operational costs, and the possibility of changes in interest rates, being financially prepared is crucial for small business survival. This proactive approach helps entrepreneurs stay afloat during challenging periods, giving them a better chance to emerge stronger.
Many businesses are also taking advantage of financing options, such as securing lines of credit, applying for grants, or working with financial advisors to implement effective strategies. By ensuring access to financial resources, small business owners are laying the groundwork for their long-term success.
Resilient and Adaptable: Small Businesses Lead the Way
In the ever-changing business landscape, small businesses continue to play a key role in driving the U.S. economy forward. Their agility, combined with a focus on innovation and strategic planning, positions them well for sustained growth. Entrepreneurs who can pivot quickly, adopt new technologies, and stay committed to their financial goals will likely emerge as leaders in the business world.
The ability to adapt to new circumstances is one of the defining characteristics of successful small businesses. Whether it’s exploring new income sources through side hustles, expanding digitally, or strengthening their financial resilience, small businesses are showing that they can weather both immediate challenges and long-term shifts in the economy.
For entrepreneurs, 2025 represents a year of significant opportunity. By staying agile, embracing change, and focusing on sound financial planning, small businesses are preparing to thrive in the year ahead.