NEW YORK, NY — June 25, 2025 — Swedish fintech company Klarna has announced its entry into the U.S. telecommunications sector by launching an unlimited 5G mobile plan, marking a significant diversification from its traditional financial services. This strategic move aims to integrate financial services with mobile connectivity, offering customers a unified digital experience.
The new service, priced at $40 per month, provides unlimited 5G data, talk, and text on AT&T’s nationwide network. Customers can sign up directly through the Klarna app on iOS or Android, with eSIM activation allowing them to transfer an existing number or choose a new one. The plan emphasizes transparent pricing, with no activation or cancellation fees, and flexible contracts as key features of the service.
Klarna is leveraging Gigs, a San Francisco–based platform that enables companies to launch mobile virtual network operator (MVNO) services without owning the underlying infrastructure. Through its partnership with AT&T, Gigs provides the technical backbone for Klarna’s new service.
This launch reflects Klarna’s broader push beyond payments and lending as it aims to become a full-service digital platform spanning spending, saving, and connectivity. With more than 25 million active U.S. users, the company sees mobile service as a natural fit for its neobank ambitions. Klarna CEO Sebastian Siemiatkowski stated, “Our goal is to simplify consumers’ lives by combining essential services into one cohesive ecosystem.”
The mobile plan positions itself as a straightforward alternative to traditional carriers, promising no hidden fees, no data throttling, and customer support fully managed through the app. Company research indicates that many Americans find switching phone plans overly complex, and Klarna aims to attract those seeking simplicity and transparency in their mobile service.
Analysts view Klarna’s expansion into telecom as part of a broader trend of fintech companies exploring new avenues to enhance customer engagement and revenue streams. Other fintech firms, such as Revolut and N26, have also ventured into mobile services, leveraging their large user bases and digital expertise to penetrate the telecom market.
Klarna’s mobile plan is currently available in the U.S., with plans to expand to the UK, Germany, and other markets later this year. The company also intends to introduce premium plans and international roaming options in the near future.
This move comes as Klarna continues to evolve its services to meet the changing needs of consumers, integrating financial tools with connectivity to offer a seamless digital experience. By entering the telecom market, Klarna aims to strengthen its position as a comprehensive digital platform, providing customers with a range of services to manage their daily lives.
