Simonetta Roma leads transformative leadership with PowerUp Academy®, helping leaders align values with actions for lasting success.
Leadership From the Inside Out: Why Real Change Starts Within
Leadership is often seen as an external skill, something that can be honed through tactics, motivation, and charisma. Yet, in the world of executive coaching and training there’s one key principle that Simonetta Roma holds dear: real leadership transformation begins within. As a Master Coach, Certified NLP Trainer, and the co-founder of AssuringBusiness with the PowerUp Academy® she leads , Simonetta has spent over 15 years helping executives, entrepreneurs, and teams around the world unlock their true potential. Her philosophy blends neuroscience, leadership development, NLP and practical application methods guiding leaders to align their inner resources with their external actions for truly transformative results.
The Early Years: A Journey of Reinvention
Simonetta’s journey into the realm of leadership coaching and training is rooted in her own story of personal transformation. Initially trained in law and organizational behavior, Simonetta’s career began in a corporate environment that left her yearning for something more. Her path wasn’t a straight line. It was a journey across different countries, cultures, and careers, a reinvention of self and profession. She realized that true success didn’t lie in tactics or techniques but in a deep understanding of one’s own identity and values.
During this period, Simonetta learned a fundamental truth: no matter how sophisticated our strategies or techniques might be, if we aren’t aligned with who we truly are, those efforts will fall short. This realization led her to create the I.C.E.® (Individual Centre of Excellence) methodology, a transformative system designed to help leaders discover their authentic selves and continue building successful, sustainable careers and lives based on their unique internal resources.
Founding the PowerUp Academy®
With this inspiring philosophy in mind, Simonetta founded PowerUp Academy®, an academy committed to helping leaders and teams achieve success, including aligning their inner purpose with their actions. The academy’s programs, which range from leadership development to sales and communication skills, are designed to facilitate authentic, inside-out growth.
But the road to establishing the academy wasn’t without challenges. In fact, the global reach of her work, which spans continents and cultures, was born out of necessity. Simonetta’s commitment to helping others discover their true leadership potential took her to clients around the world, from entrepreneurs and corporate executives to entire teams seeking organizational transformation.
Through this international experience, Simonetta was able to refine her approach, combining neuroscience, NLP, and leadership development into a unique framework that resonated with diverse audiences. Today, the PowerUp Academy® serves as a beacon for those seeking more than just motivation or short-term success. It provides leaders, teams and organizations with practical tools to achieve real, sustainable change, helping individuals not just in their professional capacity, but also in their personal lives.
The Power of Inside-Out Leadership
What makes Simonetta’s approach stand out is its focus on inner transformation before external results. The I.C.E.® methodology isn’t just about leadership techniques; it’s about understanding the deeper drivers of human behavior. Simonetta’s work blends neuroscience, NLP and practical techniques to provide leaders with the tools to gain clarity about who they are, what motivates them, and how they can use that self-awareness to perform at their highest level.
She emphasizes the importance of building leadership from the inside out. Rather than focusing on surface-level techniques or external validation, her training and coaching encourages leaders and team members to connect with their core values, strengths, and purpose. Once this internal alignment is achieved, performance, communication, and decision-making naturally improve.
Simonetta’s clients don’t just learn leadership skills, they learn how to lead from their authentic selves, creating genuine connections with their teams and peers. As a result, they experience lasting, meaningful success rather than fleeting moments of achievement.
What Makes the PowerUp Academy® Unique
The PowerUp Academy® is unique because it focuses on building a foundation for lasting change, not just quick fixes or motivation. Simonetta’s work and experience helps leaders understand who they are, what drives them, and how to apply that self-awareness to all aspects of their lives. The results-oriented coaching goes beyond theory, empowering leaders to turn their strengths and values into measurable actions. Grounded in real human experience, the programs are shaped by AssuringBusiness’ global experience and Simonetta’s own work with leaders, blending academic knowledge with personal insights to tackle the practical challenges of leadership and growth.
From Book to Stage: Simonetta’s Impact on the World of Leadership
In addition to her training and coaching, Simonetta is also the author of Discover Your Excellence and Its Potential. This book, which outlines her I.C.E.® methodology, has helped countless individuals tap into their full potential. Through her writing and speaking engagements, Simonetta continues to inspire and equip leaders to take ownership of their personal and professional growth.
Her achievements haven’t gone unnoticed. She was recently recognized as Toastmaster of the Year 2024-2025 for District 107, a testament to her commitment to leadership and communication being a 1-in-4000 award. Her recognition by Toastmasters International further reinforces her ability to guide individuals to lead with clarity, confidence, and authenticity. Simonetta has spoken at numerous international events, sharing her insights on leadership and self-development with audiences around the world.
Practical Insights for Leaders
While Simonetta’s story is inspiring, it’s also filled with actionable lessons for anyone looking to grow as a leader. Here are some key takeaways from her approach that leaders can implement immediately:
- Start with Self-Awareness: Before making external changes, take the time to understand who you truly are. Reflect on your values, strengths, and passions. This self-awareness is the foundation for authentic leadership.
- Align Your Actions with Your Values: Once you have clarity on your values and strengths, ensure your actions are aligned with them. Authenticity is key to building trust and respect with others.
- Take Action with Purpose: Real leadership transformation requires action. Translate your self-awareness into measurable goals and actions. Consistent, purpose-driven efforts will yield sustainable results.
- Lead with Confidence: True leadership isn’t about being the loudest voice in the room. It’s about leading with clarity, authenticity, and purpose. Trust yourself and your ability to guide others toward success.
- Invest in Yourself: Leadership development is a lifelong process. Continue learning, growing, and evolving. Invest in programs, books, and experiences that challenge you to be the best version of yourself.
Empowering More Leaders to Lead with Authenticity
Simonetta remains dedicated to helping leaders transform from the inside out. As the founder of PowerUp Academy®, she develops transformative programs that align inner values with actions, benefiting leaders globally. Each coaching session, book, and speech brings her closer to her goal: helping leaders rise above mediocrity and achieve extraordinary results. Whether you’re an executive, entrepreneur, or someone seeking growth, Simonetta’s work offers the tools you need to unlock your full potential.
Visit the www.assuringbusiness.com PowerUp Academy® to begin your leadership journey.
LinkedIn: Simonetta Roma
Amazon: Discover Your Excellence and Its Potential
