TikTok Enhances User Experience with New Safety Features
TikTok has recently implemented significant updates aimed at promoting safer usage among its users. These features focus particularly on the well-being of younger audiences while offering tools for adults as well.
New Wind-Down Prompts for Healthy Usage
Initially, TikTok’s wind-down prompts consisted solely of calming music designed to encourage teens to take breaks from the app during nighttime. Originally, these prompts were restricted to users under the age of 16. However, the platform has expanded this functionality to include a meditation feature, which is now accessible to adults as well. Users can enable the “Sleep Hours” option within the Screen Time settings to avail themselves of this new functionality.
Impact of Meditation Feature on Users
During testing, TikTok found that an impressive 98% of users aged under 16 chose to keep the meditation feature activated after their first experience with it. While the app allows teens to dismiss an initial reminder set for 10 PM, a subsequent full-screen notification appears later, designed to encourage a more engaged response.
Addressing Safety Concerns
In light of ongoing regulatory scrutiny, TikTok faces a deadline of June 19 for divesting its U.S. operations or risking a potential ban. Despite these challenges, the platform is taking proactive steps to prioritize user safety. In March, TikTok introduced a “Time Away” tool, enabling parents and caregivers to restrict access to the app during specific hours, thereby promoting healthier habits.
Conclusion
As TikTok strives to navigate both user engagement and regulatory pressures, these recent additions showcase the platform’s commitment to improving mental health and online safety. By broadening its approach to include adult users alongside its younger audience, TikTok aims to foster a more balanced relationship between its content and users’ well-being.