LG says the microwave’s display will provide an “immersive entertainment experience” and will certainly prevent the onset of buyer’s remorse for paying too much for a potential advertising machine installed in the center of the kitchen. are. And when paired with an LG oven, it “displays the cooking progress of the food in the range, so you don’t have to bend over and check the oven manually.”
In 2023, LG announced plans to transform its hardware-based business into a platform-based service model that will continue to generate profits. In September, the company began showing full-screen ads on idle TVs.
The company’s second-generation Signature lineup of Wi-Fi appliances continues its tradition of featuring giant transparent OLED “Instaview” touchscreens on refrigerators and smaller LCDs on washers and dryers. . LG’s Signature display can be used to operate local appliances, access entertainment, and control devices within your LG smart home.
This announcement follows Samsung’s recent announcement that it will offer a wide range of display choices for its consumer electronics products, from 4.3 inches to 32 inches. It’s all part of the company’s strategy to put “screens everywhere” in place of easy-to-use buttons and dials that rarely break down and are cheap to replace.
LG has not announced pricing, availability countries, or shipping dates for its new Signature appliance lineup. But we’re sure to learn a lot more when it’s all demonstrated at the huge CES show starting January 7th in Las Vegas.