In today’s dynamic business landscape, true marketing leadership is defined not by flash but by substance. It requires grace under pressure, vision paired with precision, and above all—a profound understanding of people. Molly McClure brings all of that and more. Her journey began far from corner offices or campaign dashboards. On a cherry farm in northern Michigan, she learned that character is built not in comfort, but in commitment. That lesson, resilience through rigor, has shaped her path as one of today’s most forward-thinking marketing executives.
With nearly two decades of experience spanning fintech, financial services, and technology, McClure has become known for harmonizing data with intuition, process with purpose. Her most recent role as Head of US Marketing at intelliflo, Invesco’s financial advice software division, offers a window into how she leads with both head and heart.
There, she didn’t just build a marketing function; she architected a growth engine from the ground up. As the de facto CMO of the U.S. business, McClure stewarded the entire ecosystem: strategy, brand, content, demand, digital, experiential, analytics, and partner engagement. Her process began not with assumptions, but with listening. Listening to financial advisors. To the market. To industry experts.
Within six months, her team launched a full-funnel omnichannel campaign that spanned 15 channels, 12 of which had never been used by the company. This wasn’t about chasing tactics. It was about aligning every touchpoint with the advisor journey. Her team re-optimized the campaign every six months, refining creative, messaging, and segmentation to reflect what they were learning in real time.
The outcomes spoke volumes: a 25% year-over-year revenue lift in the U.S. business. 67% of closed-won deals attributed to marketing. Top-of-mind recall jumped from 12th to 2nd. Communication recall improved 13% year over year. At the 2024 Future Proof Festival, an evolved experiential strategy led to an 81% increase in opened opportunities and a 133% rise in qualified leads.
But these results were not the product of chance; they were the result of culture. McClure builds teams of never-satisfied experts: people who are hungry to grow, to challenge convention, to serve with purpose. She creates an environment where curiosity is currency and collaboration is the engine. In her world, marketing is not a service function. It is a strategic force.
Earlier in her career at USAA, McClure led the organization’s first-ever annuity campaign after the divestiture of its investment company. She didn’t jump straight to messaging. Instead, she sat with members, listened to their hesitations, hopes, and truths. She uncovered four key segments: super spenders, cautious spenders, divorcees, and widows. For each, the team crafted personalized messaging tailored to their life circumstances and financial concerns.
While competitors filled their ads with images of luxury travel and aspirational wealth, McClure’s campaign focused on something more meaningful to USAA’s members: freedom. The freedom to garden. To spend more time with grandchildren. To enjoy peace of mind. The resulting “Freedom in Retirement” campaign reframed annuities as a dependable paycheck for life and resonated deeply with the audience.
Her strategic rigor, honed over years of presenting go-to-market plans to USAA’s CMO and executive leadership, is balanced by a deep respect for the human element. She leads with empathy and elevates purpose in every message, every meeting, every milestone.
Her impact has not gone unnoticed. In 2025, McClure was named Marketing Executive of the Year by the American Business Awards, earning the Gold Stevie. One judge praised her as “an inspiring case study of how strategic thinking leads to real results.” She also earned two Stevies for Marketing Disruptor of the Year, one for the omnichannel campaign and one for her team’s work at Future Proof Festival. Her team’s 2024 ThinkAdvisor Luminaries Award for Excellence in Marketing and PR reflects a broader truth: this is what modern marketing leadership looks like.
Other accolades include recognition as one of the Top 30 Most Influential FinTech Marketers of 2025 and being named one of San Antonio’s Top Female Business Leaders for two consecutive years. Still, ask her what matters most, and she won’t cite trophies. She’ll talk about the team. Growth. Integrity.
She’ll also speak openly about lifting others. McClure is a fierce advocate for women in leadership, especially in industries where they remain underrepresented. She recently joined Wednesday Women, a national community for executive women, and regularly mentors emerging marketers. As she says, “While not everyone chooses to take on this responsibility, I do. Lifting others is not optional, it’s leadership.”
Her advice for marketers navigating today’s noisy, fast-moving world? “Have thick skin. Lead with data. And remember, everyone will think they’re a marketer. Your job is to lead with expertise.”
Outside of work, McClure is an experimental cook, devoted wife, and avid traveler. She still draws strength from her roots in northern Michigan. That early experience harvesting cherries under a wide sky instilled something foundational in her: humility, perseverance, and a belief that meaningful work is always worth the effort.
To follow Molly McClure’s leadership journey or connect with her insights, visit: https://www.linkedin.com/in/mollymcclure.