It’s hard to imagine the trajectory of a life when you’re at a crossroads, uncertain of what direction to take. Jennifer Nicholson was living a comfortable life in Atlanta, happy with her job, her dog, and the sense of security that comes with routine. Yet, the universe had other plans. A fateful move across the globe and a dramatic transformation led her to build something truly special. Today, Jennifer stands as the co-founder and CEO of HAVA & HAVAForce, a company that brings the American Dream to life for individuals across Colombia while offering high-level virtual assistant services with a human touch.
Jennifer’s story is one of transformation, a tale of losing it all, gaining it all, and redefining what success looks like in the world of business.
A Life Turned Upside Down
It all started with love, a relationship that required Jennifer to make a monumental change in her life. “I had to leave everything I knew. I never imagined I’d end up in South America,” she recalls. But fate, as it often does, seemed to push her in a new direction. In a matter of weeks, her life as she knew it in Atlanta unraveled. Her dog passed away in her arms, her job disappeared, and a close friend found new beginnings in a way that created space for Jennifer to leap.
It’s in the moments of crisis, she later realized, that the universe often offers its greatest gifts. Jennifer didn’t just leave Atlanta; she dove into a new reality, got married, and started a family. But her story was far from typical.
Jennifer’s husband, who had been working at a call center for an almost insultingly low wage of $1.65 an hour, showed her the harsh reality of the work environment in many Latin American call centers. The workers were treated like mere numbers in an assembly line, and it left a mark on Jennifer. It sparked something inside her: the desire to create a better world for people who wanted a chance at something more.
The Birth of HAVA & HAVAForce
As Jennifer worked as a freelancer providing customer support services, she learned everything there was to know about the industry. Rather than merely improving her own career, she shared her knowledge, teaching friends how to do the same. Soon, she had built a team, and with it, a business. Her focus was clear: give people an opportunity to dream bigger, to live better, and to escape the cycle of exploitation found in many call centers.
That’s where HAVA & HAVAForce was born.
Unlike many agencies that simply place agents into jobs, Jennifer’s vision was different. She wanted to create something personal, a place where trust, respect, and opportunity were at the core of every interaction. “We don’t hire for tasks, we build for trust,” she says. “Our agents are part of the HAVA family, not just a cog in the machine.”
What set HAVA apart from other agencies was its unwavering commitment to people. “We believe in paying our agents well, treating them with respect, and offering them opportunities for growth,” Jennifer explains. She knew that financial freedom wasn’t just a dream for her—it could be contagious. “When we create financial freedom for our agents, they pass it forward to our clients.”
But it wasn’t just about money. It was about creating an environment where people felt valued, where they could thrive and improve not just their financial situation but also their confidence and sense of purpose. At HAVA & HAVAForce, employees were no longer disposable workers; they were partners, nurtured and empowered.
The HAVA Difference: Building Human Connections in the Virtual World
So, what makes HAVA truly different from other virtual assistance agencies? It’s all about the people. HAVA goes beyond simply providing services. They build deep, collaborative relationships with both clients and agents. Their agents are not just bilingual; they are culturally attuned, with 80% having lived in the U.S. or Canada. This fluency in language and culture gives them the ability to engage in real-time conversations that feel natural, authentic, and effective.
HAVA agents are trained in more than just skills; they’re taught empathy, social engineering, and conversational mastery, all of which are key to delivering the exceptional customer service that HAVA is known for. Jennifer and her team have created a culture where agents feel like they belong, not just as employees but as integral members of the company’s larger mission.
Embracing the Power of Opportunity
At the heart of HAVA’s mission is a simple but powerful belief: Every human deserves access to the resources that allow them to create their own success. Whether an individual is escaping a life of poverty or seeking a better future, HAVA is there to provide the tools they need to spark their own potential.
For the HAVA team, opportunity is more than just a service—it’s a cause. Jennifer often reflects on how far her business has come, but her dedication remains unwavering. “I never envisioned myself in this position, but today, I believe in my team so much that I couldn’t see myself anywhere else.”
The company’s success is a testament to the power of its people-first approach. The agents at HAVA are loyal, hardworking, and deeply invested in the success of the clients they serve. HAVA’s exceptional retention rate speaks to the satisfaction of its team, and that loyalty extends to the clients who trust HAVA with their virtual assistance needs.
HAVA & HAVAForce: Awarded as the Best Outsourcing Staffing Agency in Colombia of 2025
At the forefront of outsourcing staffing services, HAVA & HAVAForce has solidified its position as the Best Outsourcing Staffing Agency in Colombia of 2025. Under the leadership of Co-Founder and CEO Jennifer Nicholson, the company has not only redefined industry standards but also empowered a diverse workforce by creating lasting opportunities for individuals in Colombia and beyond.
HAVA’s mission to bring hope, opportunity, and financial independence to those affected by the challenges of deportation and limited access to employment opportunities has made it a standout name in the outsourcing world. This prestigious recognition as the Best Outsourcing Staffing Agency reflects the hard work, dedication, and vision that Jennifer and her team bring to their clients and agents alike. It’s a well-deserved acknowledgment of how HAVA continues to lead with innovation, integrity, and a commitment to creating meaningful change in the lives of those it touches.
The Future of HAVA & HAVAForce: Expanding Opportunities, Building Dreams
Looking ahead, Jennifer has big plans for HAVA & HAVAForce. Her mission is clear: to continue building opportunities for talented individuals in Colombia and across Latin America, while also ensuring that every client receives the highest-quality service.
HAVA’s unique approach to virtual assistance, combining high-level service with a strong, human-centered ethos, has allowed the company to scale in a way that still maintains its core values. Their scalable processes are customized to fit each client’s unique needs, creating a blend of flexibility and consistency that is unmatched in the industry.
And as HAVA grows, Jennifer is committed to continuing to lead with integrity, transparency, and a relentless focus on making a positive impact. “At HAVA, we believe every individual deserves a chance to connect their belief in themselves to real-world opportunity,” she says.
HAVA’s agents are proof that when you provide people with the tools to succeed, they can achieve extraordinary things. For Jennifer, the success of her business isn’t just about the bottom line; it’s about creating a ripple effect of hope, financial freedom, and empowerment.
Join the HAVA Revolution
Are you ready to experience the HAVA difference? Whether you’re a business seeking high-quality virtual assistance or an individual in need of a life-changing opportunity, HAVA & HAVAForce is here to help. Visit HAVA’s website and follow their journey on Instagram to see how they’re transforming the virtual assistance industry, one opportunity at a time.
Jennifer’s story is proof that no matter where you come from, with the right support, you can achieve greatness.
