But Google’s global search dominance has made it the most important player, and the company has already rolled out AI Overview to more than 1 billion people around the world. The result is a more conversational search experience. Google and OpenAI both report that people are interacting with generative search differently, asking longer questions and offering more follow-ups.
This new application of AI has profound implications for online advertising and (ingestion) media. Because these search products often summarize information from online news stories and articles in their responses, the search results they generate give users little reason to click through to the original source, and these There are widespread concerns that websites will be deprived of potential advertising revenue. Many publishers and artists have been sued over their content being used to train AI models. Now, generative search will become the new battleground between media and Big Tech.