In a wellness industry often dominated by trends and fleeting ideas, Eros Bodyworks, a Central Florida-based wellness spa, has quietly but powerfully carved out its own lane. Designed with men in mind but open to all, Eros Bodyworks redefines what self-care looks and feels like, offering massage therapy, advanced skincare treatments, and integrative health services in spaces that balance sophistication with comfort.
Step inside one of their Orlando or Winter Park locations and you’ll instantly notice the difference: the darker tones, the clean masculine aesthetic, the absence of perfumy scents. Every element, from the lighting temperature to the music selection, has been deliberately chosen to create an atmosphere where guests can truly exhale.
Behind this vision are co-founders Jaime Gonzales and Kurt Stradtman, two entrepreneurs who turned burnout into brilliance. Together, they’ve built one of the fastest-growing wellness brands in Florida, a company rooted in authenticity, appreciation, and a relentless commitment to detail.
From Corporate Chaos to Calm: Jaime’s Leap of Faith
Before launching Eros Bodyworks, Jaime spent over a decade in commercial property management and corporate America, a career defined by stress, deadlines, and an ever-spinning cycle of pressure. “It wasn’t one big ‘aha’ moment,” Jaime recalls. “It was more of a slow unraveling. I was successful on the outside, but on the inside, I was crumbling.”
That unraveling became a catalyst. When the physical effects of stress began to take hold, Jaime decided to make a radical shift. “I knew I needed to choose myself for the first time, to heal, to slow down, and to find a path that aligned with who I really am.”
He didn’t just imagine the future; he built it. Before even enrolling in massage school, Jaime purchased the Eros Bodyworks domain name. “When the vision came through, it wasn’t just an idea. I saw it clearly, the colors, the feeling people would have walking in, and the energy they’d take with them walking out.”
That vision became the blueprint for the modern-day Eros Bodyworks, a spa that combines the technical precision of medical-grade treatments with the emotional grounding of true human connection.
A Brand Built on Purpose: Kurt’s Evolution from Marketing to Health
If Jaime provided the spark, Kurt built the structure to make it shine. With a background in brand marketing, Kurt had spent years helping other companies develop their identities before realizing he was living everyone else’s dream but his own.
“I loved branding,” Kurt says. “But I was burned out. I was building other people’s dreams instead of my own.”
Having already transitioned into the integrative health space nearly a decade earlier, Kurt brought not only a deep understanding of human physiology but also an instinct for creating experiences that feel cohesive and intentional. “Authenticity and consistency have been the biggest factors in our success. We think through every detail, the scent, the lighting, the sound, because all of those create emotion, and emotion is what builds loyalty.”
Kurt’s signature touch is in the brand’s DNA. He emphasizes that success isn’t about duplication, it’s about protection and originality. “Protect your baby,” he says with a laugh. “Hire a lawyer who specializes in intellectual property and figure out what can be protected. For example, our paint shade, our scent formula, our lighting design, those are unique to us. When you know your value, you protect it.”
The Secret to Success: Purpose and People
Ask either founder what truly drives Eros Bodyworks’ success, and the answer is the same: people.
“One of our core principles is to appreciate those who work with us,” Kurt says. “Putting our providers before profits isn’t just a slogan. When your team feels heard and valued, they produce better work. Better work means happier guests, and that cycle of care feeds the business naturally.”
For Jaime, it’s about staying anchored in purpose. “Know your ‘why’ before you chase your ‘how.’ You’ll face financial, emotional, and even spiritual challenges. But if your purpose is rooted in love and service, nothing can stop you.”
That philosophy is reflected in every Eros location, a brand that began as a single massage studio and has now become a multi-location wellness powerhouse offering massage therapy, advanced skincare, LED therapy, root-cause integrative health, and functional lab testing.
The Future of Eros Bodyworks
With two thriving locations and a rapidly expanding client base, the pair are already eyeing the next chapter, franchising. “We’re building something that’s scalable but sacred,” Jaime explains. “Our goal is to maintain that boutique, intentional energy, no matter how big we grow.”
Eros Bodyworks may have started as a cheeky idea, “Eros” being “sore” spelled backward, but today it represents something much greater: a modern movement redefining men’s wellness and what it means to truly take care of yourself.
Learn more about their approach to addressing health from the inside out and how it can benefit you by visiting Eros Bodyworks. Stay connected with them on Instagram for updates, wellness tips, and client success stories.
