Generative AI is becoming a critical component of today’s business operations and customer service interactions. According to research from Salesforce, three in five employees (61%) currently use or plan to use generative AI in their roles. 68% of these employees believe that technology that allows them to churn out text, video, images, and audio content almost instantly allows them to deliver a richer customer experience.
However, this technology is not a complete solution and does not replace human workers. 60% of employees surveyed believe human oversight is essential for effective and reliable generative AI.
Generative AI empowers people and increases the efficiency of business operations, but using it to empower employees makes a big difference. Its full business value is only achieved when used thoughtfully, blended with human empathy, ingenuity, and emotional intelligence.
Industry-wide generative AI pilots
Although this technology is still in its infancy, many generative AI use cases are beginning to emerge.
In sales and marketing, generative AI can help create targeted advertising content, identify leads, upsell, cross-sell, and provide real-time sales analytics. Generated AI for internal functions like IT, HR, and finance can improve help desk services, simplify hiring processes, generate job descriptions, assist with onboarding and onboarding processes, and even write code. Masu.
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