Samka Keranovic helps leaders strengthen communication, establish boundaries, and build self-trust through practical coaching.
A successful leader is expected to make decisions, manage responsibilities, and remain dependable under pressure. Yet some of the greatest leadership challenges happen in moments that rarely attract attention. A manager hesitates to question an unrealistic deadline. An executive avoids a difficult conversation. A business owner agrees to another commitment despite knowing it conflicts with existing priorities. These decisions may seem small, but repeated over time, they can influence confidence, communication, and professional effectiveness.
For Samka Keranovic, Co-Founder of Desert Roots Wellness, effective leadership begins with the ability to communicate honestly, establish boundaries, and trust personal judgment. Drawing on more than 20 years of corporate leadership experience and 16 years of private coaching, Keranovic encourages professionals to recognize unhelpful habits and make decisions aligned with their values and responsibilities. Alongside Co-Founder Tyler LaBarge, she helps high achievers and business owners explore a more intentional approach to professional success.
Why Leadership Coaching Begins With Self Awareness
Leadership development often emphasizes strategy, productivity, and team management. However, the personal habits influencing everyday decisions can be equally important.
A manager who consistently avoids disagreement may struggle to address problems directly. An executive who accepts every request may establish unrealistic expectations. A business owner who constantly seeks reassurance may hesitate when independent judgment is necessary.
At Desert Roots Wellness, leadership coaching encourages professionals to recognize when decisions reflect personal values and when they are influenced by fear of disappointing others.
Keranovic describes the repeated habit of overriding personal needs, values, and judgment as self-abandonment. She explored this perspective in her July 2026 Fast Company Leadership article, This Habit Leads to Burnout. Are You at Risk?.
Her approach suggests that effective leadership requires more than developing management skills. It also involves understanding the motivations behind professional decisions.
From Corporate Experience To Desert Roots Wellness
Keranovic’s background includes more than 20 years in corporate leadership, including service as Vice President and Chief Operating Officer with oversight of a $5.2 million P&L. Alongside her corporate career, she coached privately, building 16 years of experience supporting personal and professional development.
These experiences shaped her understanding of workplace expectations, professional responsibilities, and the challenges of balancing achievement with personal priorities.
She later stepped away from full-time corporate executive work to make coaching her primary focus, bringing her professional direction into closer alignment with the principles she had been practicing and teaching.
She founded Desert Roots Wellness alongside Tyler LaBarge, whose experience includes sales, marketing, business management, finance, human resources, team building, and leadership.
LaBarge also brings experience navigating the competing expectations associated with family businesses.
Both founders are Certified Geo Love Healing Practitioners, trained in energetic boundary practices. Their coaching philosophy, called Mind, Body, Soul, emphasizes reflection, practical exercises, and accountability.
Together, they focus on helping professionals strengthen communication, establish boundaries, and develop greater confidence in their decisions.
Clear Communication Supports Effective Leadership
Clear communication is essential to leadership, yet it can become difficult when professionals prioritize maintaining approval over expressing concerns.
A manager may hesitate to question an unrealistic deadline. An executive might avoid discussing performance expectations. A business owner may accept client requests without explaining available capacity.
Although these responses can preserve immediate harmony, they may create confusion about responsibilities and expectations.
Desert Roots Wellness encourages leaders to recognize when communication is influenced by the desire to avoid disagreement.
Instead of automatically accepting requests, professionals can practice asking clarifying questions, expressing concerns respectfully, and explaining limitations.
This approach emphasizes honesty and consideration rather than confrontation. For leaders, these habits can create opportunities for clearer expectations and more transparent professional relationships.
Boundaries Clarify Professional Commitments
Boundaries are sometimes misunderstood as barriers to collaboration. Keranovic offers a different perspective.
"Boundaries are not walls or punishments. They are acts of self-respect," she explains.
Within leadership coaching, boundaries involve understanding responsibilities, communicating expectations, and recognizing when additional commitments conflict with existing priorities.
A manager may need to clarify which assignments take precedence before accepting new responsibilities. A business owner might establish realistic timelines rather than agreeing to every customer request.
These decisions support a more deliberate approach to leadership by making expectations clearer.
Keranovic's philosophy challenges the assumption that setting boundaries requires confrontation. Professionals can communicate limits respectfully while remaining cooperative and accountable.
The goal is not to become less committed. It is to ensure professional commitments are made thoughtfully rather than automatically.

Self Trust Supports Leadership Decisions
Leadership frequently requires making decisions without knowing how everyone will respond.
For professionals who rely heavily on external approval, this uncertainty can make independent judgment difficult.
Desert Roots Wellness places self-trust at the center of its coaching philosophy, encouraging clients to examine whether their actions consistently reflect their priorities.
"Self-trust is rebuilt through small, kept promises to yourself," Keranovic says.
This principle emphasizes manageable actions rather than dramatic transformation.
A leader might begin by addressing an unresolved issue instead of postponing the conversation. Another may practice making routine decisions without repeatedly seeking reassurance.
Private coaching is available through individual sessions and a 90-day package. The package combines regular sessions with practices, assignments, and accountability between sessions.
This structure encourages participants to apply personal insights to everyday professional situations.
Practical Coaching For Leaders And High Achievers
Desert Roots Wellness offers several resources for professionals interested in leadership development.
Its individual coaching focuses on boundaries, self-trust, and values-based decision-making through structured sessions and practical assignments.
For independent learning, the company offers a library of 20 self-guided digital Blueprint workbooks and practical guides organized into five themed Collections. These include resources on communication, boundaries, people-pleasing, and self-trust. The Blueprints can be used independently without enrolling in coaching. The company also offers the self-paced, video-guided 30 Day Reset and video-guided digital toolkits.
For organizations, Sustainable Success: Burnout Prevention for Leaders & Teams addresses workload conversations, boundary-setting, prioritization, and team practices. Facilitated by Keranovic, the training pairs individual communication skills with management responsibilities for priorities, resources, delegation, and clear expectations.
All coaching sessions take place by video, allowing Desert Roots Wellness to serve clients worldwide.
The company distinguishes coaching from therapy, focusing on personal and professional development rather than clinical treatment.
Across its offerings, the emphasis remains on recognizing established habits and developing practical approaches to everyday decisions.
Building Leadership That Reflects Personal Values
Effective leadership requires accountability to others while maintaining clarity about personal priorities.
A leader who communicates honestly can explain expectations without unnecessary conflict. A professional who maintains boundaries can evaluate commitments more carefully. A business owner who develops self-trust can make decisions without relying entirely on external approval.
These qualities are connected. Communication helps express boundaries, boundaries clarify responsibilities, and self-trust supports independent judgment.
For Keranovic, leadership coaching provides an opportunity to examine these connections and develop habits that support intentional professional growth.
Rather than encouraging individuals to abandon ambition, Desert Roots Wellness focuses on helping them pursue meaningful goals without continually setting aside their values.
Desert Roots Wellness Earns Arizona's Top Coaching Award
Desert Roots Wellness, co-founded by Samka Keranovic and Tyler LaBarge, received Best of Best Review's Best Burnout Prevention Coaching Service in Arizona of 2026 award. Its leadership coaching, practical Blueprint workbooks, and focus on communication, boundaries, and self-trust distinguish its approach to professional development.
Explore Leadership Coaching With Desert Roots Wellness
For executives, business owners, and high-achieving professionals interested in strengthening communication, boundaries, and self-trust, Desert Roots Wellness offers structured coaching and personal development resources.
A free 30-minute Clarity Call gives prospective clients an opportunity to discuss their goals and whether coaching is a fit.
Organizations can explore Sustainable Success corporate training, while individuals can choose private coaching, Blueprint workbooks, the video-guided 30 Day Reset, or digital toolkits according to their needs and preferred learning format.
Discover a thoughtful approach to well-being, personal growth, and creating a more balanced life. Learn more about Samka Keranovic’s perspectives and initiatives by visiting the official website or connecting through LinkedIn, Instagram, and Facebook. For ongoing inspiration and practical insights into managing stress and preventing burnout, explore Desert Roots Wellness on Instagram and Facebook.
For leaders navigating complex responsibilities, meaningful development begins with understanding not only what decisions they make, but also the values guiding those decisions.

The Leader Report Contributor
Claire Bennett
Covers entrepreneurship, career development, and personal growth, with a focus on practical insights and inspiring stories.
This article features partner, contributor, or branded content from a third party. Members of the The Leader Report editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.
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