Don’t panic, that’s Pichai’s message. Even in the age of AI overview, he argues, people will still want to click through different types of searches to search deeper. “The basic principle is that people come looking for information. They don’t always look to Google for answers,” he says. “Sometimes that happens, but most of the time we look at that as a starting point.”
On the other hand, Reed says AI overviews allow people to ask more complex questions and dig deeper into what they need, so some types of publishers and small businesses, especially those operating in niche areas, It is argued that this could be useful for companies that are Because people will be able to express more specifically what they want, and experts won’t need to be ranked for general queries. ”
“We’re going to start with something risky,” Nick Turley tells me from the confines of a Zoom window. Turley is head of product at ChatGPT and is showing off OpenAI’s new web search tool a few weeks before its launch. “I should have tried it out beforehand, but I just look for you,” he says. “This is always a high-risk demonstration because people tend to be particular about what is said about them on the internet.”
He typed my name into the search field, and the prototype search engine returned a few sentences, like a speaker’s bio. It accurately identifies me and my current role. It also focuses on a particular story I wrote many years ago that is probably my most famous. In short, it’s the correct answer. Phew?
A few weeks after our call, OpenAI built search into ChatGPT, supplementing answers from its language model with information from across the web. If the model determines that a response would benefit from up-to-date information, it automatically performs web searches (OpenAI does not tell you who the search partners are), incorporates those responses into the response, and Remove links accordingly. learn more. If you don’t want to search the web automatically, you can also manually force a web search. OpenAI doesn’t say how many people use Web searches, but it says about 250 million people use ChatGPT every week, all of whom could be exposed to ChatGPT.
“There’s an incredible amount of content on the web. There’s a lot going on in real time. You want ChatGPT to use that to improve its answers and become a better super assistant for you. I hope.”
Kevin Weil, Chief Product Officer, OpenAI
According to Fishkin, these new forms of AI-assisted search have yet to challenge Google’s search dominance. “It doesn’t seem like it’s cannibalizing classic forms of web search,” he says.
OpenAI claims it’s not actually trying to compete in search, but frankly, this seems like a bit of expectation-setting. Rather, they state that web searches are primarily a way to obtain more up-to-date information than the training model data. Training models tend to have specific deadlines that are often months or even a year or more in the past. As a result, while ChatGPT may be great at explaining how the West Coast offense works, it has long been useless at communicating the latest scores for the 49ers. No more.
“I approach it from the perspective of, ‘How can I make ChatGPT answer all my questions? How can I make it more useful on a daily basis?’ That’s where search comes in.” said Kevin Weil, Chief Product Officer. “There’s an incredible amount of content on the web. There’s a lot going on in real time. We want ChatGPT to be able to use that to improve its answers and act as a better super assistant. I’m thinking.”