Krista Gutierrez Lacayo’s cross-border boutique is rewriting fashion’s rules—one designer piece, one bold belief, and one breakthrough market at a time.
The Risk That Started in a Living Room
Krista Gutierrez Lacayo never imagined that childhood afternoons flipping through fashion magazines in her grandmother’s house in Granada Nicaragua would lead to launching one of the most talked-about retail concepts in Central America and the U.S. But when most people saw a market with limitations, she saw an opportunity with soul.
She didn’t inherit a fashion empire. She built one—digitally, internationally, and against all odds.
Yveliness is more than a luxury boutique. It’s a belief system in silk and sustainability. And it’s breaking every rule about who gets to be a shop designer—and where.
Rooted in Culture, Driven by Vision
Yveliness began as a simple but revolutionary question: Why can’t the elegance of luxury fashion reach beyond Beverly Hills or SoHo? Why not Nicaragua?
Krista, born with deep ties to both Latin America and the U.S., understood a market gap that few acknowledged. In Nicaragua, designer fashion was a symbol of distance—available only through high markup imports or international travel. In the U.S., luxury was plentiful but often disconnected from cultural meaning.
With Yveliness, Krista created a cross-cultural commerce experience where style meets story—delivering new and consigned luxury items from Gucci, Prada, Dolce & Gabbana, Givenchy, and more to customers on both sides of the equator.
Luxury With a Latina Identity
Unlike traditional boutiques, Yveliness didn’t start in Paris or New York. It started in Krista’s lived experience as a bilingual, bicultural Latina entrepreneur navigating both fashion and logistics in markets few fashion brands dare to explore.
“I knew there were thousands of people in Nicaragua who wanted to experience designer fashion—not just admire it,” Krista says. “But no one was building something for them. So I did.”
That sense of cultural ownership is part of what sets Yveliness apart. Every item sold is more than fabric—it’s a message that luxury doesn’t belong to the few. It belongs to the bold.
The Digital Boutique With Heart
Today, Yveliness operates as a tech-forward e-commerce and app-based boutique with a seamless, bilingual experience. But it never lost its heart.
The brand has become a platform for more than fashion—it champions sustainability, encouraging consignments to extend the life of high-end pieces, and social responsibility, supporting regional economic development and local creators.
While major retailers scale for speed and margins, Yveliness scales for meaning. Its customers aren’t just buying—they’re aligning with values: cultural pride, ethical fashion, and economic inclusion.
What Makes Yveliness a First-of-Its-Kind Brand
- First luxury e-commerce boutique serving both Nicaragua and U.S. customers.
- Dual inventory model: New and consigned designer fashion—making high-end pieces accessible at every price point.
- Sustainability-first ethos: Promotes resale culture to reduce waste and overproduction.
- App and web-based commerce: Built for mobile-native shoppers across international markets.
- Latina-led, culturally rooted: Reflects the voice and values of a new generation of global consumers.
Turning Borders Into Bridges
Launching a luxury fashion brand is challenging. Doing it across international borders, in regions with limited infrastructure and a lack of trust in digital retail? That’s something only a founder with Krista’s grit could pull off.
“I was told it wouldn’t work—that people in Nicaragua weren’t ready for this. But I knew the real problem wasn’t demand, it was access,” she recalls.
Today, access is no longer the problem. Yveliness delivers globally, fulfills efficiently, and keeps growing through word-of-mouth and its Instagram presence, where fashion lovers from two continents gather around a common style language.
Not Just a Store—A Story
Yveliness isn’t just selling clothes. It’s selling confidence, connection, and cultural affirmation. Every designer piece sold tells a story—of a customer who didn’t have to fly to New York to feel seen. Of a business built not in spite of Krista’s background, but because of it.
And that story is only beginning.
Final Call to Action: Shop With Soul, Style With Purpose
Luxury is no longer limited to a few cities or last names. Yveliness is changing that—making designer fashion inclusive, intentional, and unforgettable.
Visit Yveliness.com to discover the future of fashion. Follow the journey on Instagram for new drops, behind-the-scenes stories, and exclusive offers.
