MrBeast’s Subscriber Milestone

As the most-followed creator on YouTube, MrBeast, known as Jimmy Donaldson, boasts an impressive 372 million subscribers. However, his true financial windfall is not solely from his YouTube fame.

Feastables: A Profitable Venture

Donaldson’s chocolate brand, Feastables, has emerged as a significant player in the market, generating $251 million in sales with over $20 million in profit last year, according to investor documents reviewed by Bloomberg.

For the first time, Feastables outperformed his media business, which includes his YouTube channel and the Amazon Prime series Beast Games. This media venture, which garnered $246 million in sales, faced challenges, culminating in a loss of nearly $80 million.

Challenges of Beast Games

The financial strain on his media empire can largely be attributed to Beast Games. Despite becoming Amazon’s most-watched unscripted series with 50 million viewers in just 25 days, the production exceeded its $100 million budget, resulting in substantial out-of-pocket costs for Donaldson.

Feastables: Commitment to Quality

Feastables offers a range of prepackaged chocolate bars available in various flavors, including milk chocolate, peanut butter, and dark chocolate. Priced at $35 for a pack of ten king-size bars, the brand is committed to ethical sourcing and uses simple, high-quality ingredients like organic cacao and grass-fed milk. Customers can find Feastables in major retail outlets such as Walmart, 7-Eleven, and Target across the U.S., Canada, and Mexico.

Future Projections for Feastables

Looking ahead, Donaldson anticipates Feastables will continue to exceed the revenues generated by his YouTube channel and other business ventures. Projections for 2025 estimate $288 million from YouTube, $520 million from Feastables, and $105 million from ancillary businesses including Lunchly, his snack brand, and Viewstats, a software firm that assists content creators.

Rapid Growth and Valuation

Feastables has experienced rapid expansion since its inception in January 2022 when it raised $5 million at a $50 million valuation. The brand saw sales increase from $33 million in 2022 to $96 million in 2023. Donaldson’s company, Beast Industries, is now looking to secure additional capital to expand into new markets like video gaming and wellness.

Following a $300 million Series C investment led by Alpha Wave, the company’s valuation surged from $1.5 billion to approximately $5 billion last year.

Financial Insights

In a statement to CNBC, Donaldson revealed that his YouTube endeavors generate around “a couple million” in ad revenue and brand partnerships for each video, which typically surpasses 100 million views. He estimates total annual revenues between $600 million to $700 million but emphasizes a reinvestment strategy that utilizes nearly all income back into the business.